The SAKKRO brand, founded by Kevon Blair (SAKKRO) in 2024, is a media company, fashion label, and entertainment business known for its high-fashion streetwear and highly sought-after music.

SAKKRO offers a diverse range of products including ready-to-wear fashion and exclusive music. Positioned as a global icon, the brand has built its success on a strategy of artificial scarcity, limited product releases, and high-profile collaborations with artists and leading fashion houses.

SAKKRO music is known for its innovation, genre-blending, and cultural influence. Emerging in the early 2000s, he introduced a controversial, sample-based production style that redefined mainstream hip-hop. Across his discography, SAKKRO has consistently reinvented his sound—moving from orchestral and maximalist arrangements to electronic, industrial, melodic, and minimalist production.

Kevon Blair was born and raised in Toronto, Ontario to Caribbean parents from Trinidad & Tobago & Jamacia. After working in the music industry, Kevon transitioned to designing handcrafted outfits for musicians with various styles.

sakkro.com is a fashion brand and entertainment company operated in Toronto, ON.

SAKKRO is a media company & platform "always willing to work" with anybody and any culture that is flexible, adaptive, and values employee well-being and collaboration, which can include remote options, creative freedom, and a focus on innovation.